Cheong Kim Chuan Snacks

Design: Nur Syamimi Binti Salehuddin
Project Type: Student Project
School: Limkokwing University of Creative Technology
Course: Bachelor Degree in Professional Design
Tutor: Ms Irene
Location: Negeri Sembilan, Malaysia
Packaging Contents: Local Food-Biscuits, Dodols, Nutmegs, Cookies, Candies
Packaging Substrate / Materials: Craft paper and transparent paper
Printing Process: Digital printing

Cheong Kim Chuan is manufacturer of local product emphasizing the authenticity and delicacies of C.K.C ‘s has connected many generations regardless age, creating a truly Malaysia culture.

Mah Meri Tribes Mask are the key emphasising of these packaging campaign. Mah Meri is an ethnic group native to western part of Peninsular Malaysia. They are one of the 18 Orang Asli groups named by the Malaysian government. They are of the Senoi subgroup. Most of the members of the Mah Meri tribe live along the coast of South Selangor from Sungai Pelek up to Pulau Carey, although there is at least one Mah Meri Community on the other side of the Klang River.

The styling that applied across are doodles as I would like to walk into the younger consumers’ hearts. Each package is design according to the flavours. The integration of the elements within each illustration are done differently in accordance to their respective flavours to enable the consumers able to identify from far among. The use of the craft paper for the packaging to enhancing the idea of environmental eco friendly.