Gallina Blanca

Design: The Yes Brand
Creative Director: Luis Batista
Project Type: Produced, Commercial Work
Client: GBFOODS
Location: Spain
Packaging Contents: Broths
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Currently, professional cooking is a synonym of creativity and innovation. Experimenting and creating takes time, as does a good presentation of the dish as the culmination of a lengthy process it involves. Succeeding in the effort requires good pre-cooked cuisine bases that save professionals time that can be invested in creating, preparing and producing dishes. The professional range of broths and bases provided by Gallina Blanca GB Foods has always positioned itself as a partner to the professional cook, providing the bases with which to create their best recipes.

This project entailed the restructuration of all the professional range belonging to Gallina Blanca by reconsidering the brand architecture used on scene. Arranging and establishing hierarchy criteria for each and every one of the different elements and brands was vital in the creation of a clear, consistent and memorable message.