Derrick Lin


Design: Hajra Tariq
Project Type: Concept
Location: Dubai, UAE
Packaging Contents: Shampoo & Conditioner
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Don’t Care is a line of high quality, naturally handcrafted personal hair care products that intend to make them more natural and healthy.

The branding is set to be optimistic and funky reflecting the new urban and modernistic lifestyle and self care.

The packaging reflects the joy and happiness of having natural hair and to not care. The brand works to successfully let consumers love their hair, just the way it is with the tagline, “I DON’T CARE I LOVE IT!”. The brand name Don’t Care further works to represent this with the slogan, GOOD HAIR DON’T CARE.

This is also reflected in the types of products available which are for curly, messy/wavy, oily, straight, afro, damaged, and dyed hair.