Kruidvat – Private label skincare relaunch



Design: REGGS
Project Type: Produced, Commercial Work
Client: A.S. Watson
Location: Amsterdam, The Netherlands
Packaging Contents: Skincare products
Packaging Substrate / Materials: Plastic

Kruidvat believes that quality is key to good skincare. Therefore, they created an assortment that makes it child’s play to find the right product for your skin.

From granny to baby, the Kruidvat private label provides an all-round skincare line for every member of the family. REGGS’s challenge was to create an iconic design within the skincare category. A distinctive look for the overall line that leaves enough room to clearly navigate between the category sub-lines.

Our ambition was to reflect the care and pleasure that goes into pampering moments. The new design gave us the opportunity to truly give each scent and function a distinctive look, without losing the characteristic ‘family-feel’ that makes them stand out on shelf. The ingredients are brought to life and in a blink of an eye it is clear what the product smells and feels like. While the nut refers to the protective skin-layer the creams and lotion provide. Every element matches the overall identity while strengthening the individuality of the subcategories. The result is a beautiful assortment that leaves room for line-extensions and generates cross-categorical conversion.