Lindt Winter Edition 2018

Agency: Unibe Branding Agency
Production Credits: Foil, embossing
Project Type: Consumer Limited Edition
Location: Russia
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Chocolate
Consumer Substrate / Material: Carton

Unibe branding agency prepared New Year and Christmas packaging design for Lindt.

Task:
In anticipation of the New Year and strengthening the position of brand awareness in the federal retail and points of sale, it was necessary to adapt the global design and design elements to regular packaging for 4 SKU soft packaging. Prepare files for printing and make design supervision on production.

Solution:
Based on the approved design by global marketing team of Lindt und Sprüngli AG, all elements from the existing packaging were adapted to the new soft packaging formats, highlighting important New Year elements by foiling and embossing.

Company:
Lindt & Sprüngli is a Swiss chocolate company and a recognized leader in the premium chocolate market, offering a large selection of products around the world. Over 175 years of its existence, Lindt & Sprüngli has become known as one of the most innovative and creative companies that produce premium chocolate under the key brand Lindt.