Lucky Beer 2019

Posted on

Derrick Lin


Design: hong works
Project Type: Concept
Location: Guangzhou China
Packaging Contents: Beer

Designed for the 2019 Chinese New Year (己亥猪年), the inspiration comes from the creative design of the pig as the main image. Through exaggerated and interesting design performance, the pig graphics are better displayed on the packaging, giving the overall style. It looks younger and more fashionable and fun.

What’s Unique?
The most unique is the design performance of this kind of exaggeration.