Nike Football ✕ L’One

Just Be Nice Studio

Pokrovka 2/1s2, Moscow, Russia

Agency: Just Be Nice studio
Graphic designer: Stas Khrustalev
Project Type: Produced, Commercial Work
Client: Nike Russia
Location: Moscow, Russia
Packaging Contents: Football jersey
Packaging Substrate / Materials: Cardboard
Printing Process: Screen printing, UV coating

Nike joined forces with Russian hip-hop artist L’One and created a limited-edition football jersey.

We designed the package, with graphic elements that tell the story of the artist and his upcoming show. The front round element represents architectural appearance of the Olympic Stadium and the date of the L’One concert.