Just Be Nice Studio

Pokrovka 2/1s2, Moscow, Russia

A novelty in the line of wafer bars with protein filling from the healthy nutrition brand O12.

Like all O12 crunchy nutrition bars, the new wafers are high in protein and contain no sugar! It is also the first O12 bar with caramel. We displayed all this on the packaging, making it as extraordinary as possible, not typical – customers wanted their product to differ from what is usually offered in stores.

The packaging turned out to be catchy, but at the same time not overloaded with details – a lot of “air” and only informative elements that tell about the merits of the product.

The composition is based on two counterpoints: a dynamic color illustration depicting the ingredients is contrasted with an inscription made in a “cheerful” white font.