Just Be Nice Studio

Pokrovka 2/1s2, Moscow, Russia

We have been working with Vegetoria for a long time, and this time we designed a series of packages for three different varieties of potatoes.

Each package contains potatoes of a different color. We decided to use this as a feature for the packaging itself.

To add some emotional color, each product has its own name and an illustration with its own plot.

“Prime” — early labor morning.

“Carmen” — sunset and Spanish motifs.

“Indigo” — magic and space.

Such a semantic combination made it possible to tell the story of one summer day.

The mesh on the sides of the package is also painted. Thanks to her, the potatoes breathe, and the buyer sees that the vegetables are fresh.