Design: Conflict Advertising Inc.
Creative Director: Niall Kelly
Designers: Kara Wark, Niall Kelly
Photographer: Gemma Warren
Illustrator: Veronica Park
Retoucher: Nabil Alsaadi
Strategy Director: Jason Last
Managing Director: Tamara Staines
Sr. Project Manager: Anna Halfpenny
Project Type: Produced, Commercial Work
Client: Sweet Reason Bev Co.
Location: Toronto, Canada
Packaging Contents: Hemp CBD-infused Sparkling Water
Packaging Substrate / Materials: Glass Bottle, Cardboard
Sweet Reason is a hemp CBD-infused sparkling water made to help you slow things down, relax, and pursue a life well lived. The packaging design was inspired by the idea of modern apothecary and was deliberately bottled in clear glass to showcase the purity of the liquid. Sweet Reason is currently available in Grapefruit, Strawberry Lavender, and Cucumber Mint.
Each flavor features an imaginative botanical illustration depicting what a hybrid between the hemp plant and the flavor sources might look like if they were crossbred.