‘SWEET’ Serum – Sweet hair like meringue

Design: Choi Seungho & Lee Yoona
Project Type: Concept
Location: Seoul, Korea
Packaging Contents: Hair essence
Packaging Substrate / Materials: Glass bottle, Plastic, Paper
Printing Process: Holo graphic foil

SWEET serum – Sweet hair like meringue We propose ‘SWEET’ Hair Serum Concept of Mise-en-scene Limited Edition emitting soft curves and sweet fragrance like meringue cookies.

‘SWEET’ features soft curve lines at the appearance of the package. The curve lines are inspired by soft, wavy hair and meringue. Clear, transparent, and coral color solution of SWEET makes hair luscious and glossy. The printing paper on the package is made of holographic foil, changing visual displays depending on the direction of light. SWEET is packed in an exclusive packaging. An icon symbolizing the meringue is printed on top of it. The SWEET package shows grace in any space.

What’s Unique?
‘SWEET’ features soft curve lines at the appearance of the package. The curve lines are inspired by soft, wavy hair and meringue. Clear, transparent, and coral color solution of SWEET makes hair luscious and glossy.​​​​​​​
The printing paper on the package is made of holographic foil, changing visual displays depending on the direction of light.