Design: Marion Fagnot
Project Type: Produced, Commercial Work
Client: Andrea Jourdan
Location: Montreal, Canada
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Andrea Jourdan’s chocolate range revolves around a visual I made in watercolor representing cocoa beans. The goal was not to reproduce a realistic image, but rather forms that were understood and when an abstract form was incorporated into the label. The warm colors used recall both the colors of a cocoa bean but also the color of the brand.
The range includes: chocolate bars, fondue, hot chocolate.
The design of this project is unique. I created watercolor for this packaging, however packaging himself is unique : it’s like an envelope.