Art Director: Vita Grebeneva
Project Type: Produced, Commercial Work
Client: Bayadera Group
Location: Kiev Ukraine
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
“YAVORA” vodka is produced by the National Alcohol Traditions Company (Bayadera Group – One of the largest spirits holdings in Eastern Europe).
An extraordinary, unusual design, not typical for competing products, was developed for the product. The bottle has an original, unique shape with a large volume element – a maple leaf.
Embossed stippling numerous dots in the lower half of the bottle – the unique distinguishing element of “Yavora” vodka – makes the lower part of the bottle matte, which creates an interesting visual effect due to the contrast with the transparent top of the bottle. The noticeable, bright label has the form of a maple leaf as well.
The product is very noticeable on the store shelf. With its appearance it attracts attention, intrigues and informs the consumer about the main features of the product – the Carpathian origin of the components, the purity of the product, and also about the UTP of the product – the use of coal from the Carpathian maple wood for cleaning vodka “Yavora”.