Gran Cruz – Special Edition Heritage

Design: Omdesign
Project Type: Produced, Commercial Work
Client: Gran Cruz
Location: Matosinhos, Portugal
Packaging Contents: Port wine
Packaging Substrate / Materials: Glass, wood and carton
Printing Process: Screen printing and gold stamping

To mark the 130th anniversary of Gran Cruz, Omdesign, the creative agency responsible for this project, designed and produced a commemorative packaging – Heritage. It contains an old Port wine, which is a blend of 9 different Port wines from exceptional quality years, in a premium packaging with wood and carton. This special edition reflects all the essence of this century-old Port wine producer, as well as their values, culture and history, but mostly, their passion and expertise through these 130 years.

The Portuguese agency was responsible for design and materials chosen. The screen-printing bottle and the colour contrast, using the gold and the black to remind us the shawl of the woman in black, the iconic symbol of Gran Cruz, also reinforces the originality and elegance of this packaging.

When opening the package, we can find a brief description of the emblematic 9 years of these 9 wines that compose this blend, but also the reference of the 3 pillars of Heritage: the vineyard, the ageing and the art of blending.

What’s Unique?
This commemorative packaging, that celebrates the brand’s 130th anniversary, was able to reposition itself at a superior level and to mirror the values and profile of the House of Gran Cruz. This special edition was sold out in just 3 months.