Project Type: Concept
Location: Saint Petersburg, Russia
Packaging Contents: Craft beer, cider
Packaging Substrate / Materials: Aluminium
HIDBUSH is a young brewery from Amsterdam which is located on the bank of Prinsengracht сanal. Historically, most of the city’s breweries were located on this сanal.
The HIDBUSH products represent an interesting combination of innovative approach and brewery traditions that permeated this place.
HIDBUSH wants to share not only a products new craft line, but also to convey a part of that atmosphere in which they were created. Therefore in design so recognizable historical appearance of the city was used, and on the back of the can are usually hidden from prying eyes courtyards of Amsterdam.
Lining up on a shelf, the HIDBUSH products line resembles the classic Amsterdam embankment.