I love my Pets – VéGé

Derrick Lin


Design: Turnè
CEO: Francesco de Concilio
Creative Director: Marco Russo
Art Directors: Nicola Galiero, Franco Martino
Project Type: Produced, Commercial Work
Client: Gruppo VéGé
Location: Milan, Italy
Packaging Contents: Pet Food
Packaging Substrate / Materials: Plastic, Aluminium, Paper
Printing Process: Offset

These foods need protection but must also guarantee the sale on the shelf without the spill of flavors. The choice of materials for the product and its distribution is essential. Functionality and clarity of the message have been entrusted to a simple and clean packaging.

What’s Unique?
Finally, the product benefit was highlighted in the same color used for the main ingredient. In this way the message was reinforced and credibility reinforced.