Design: Boris Domazet
Project Type: Produced, Commercial Work
Client: Manja/Krajina Klas
Location: Banja Luka, Bosnia and Herzegovina
Packaging Contents: Bread and Pastry
Packaging Substrate / Materials: Plastic
Summary: Krajina Klas d.o.o. Banja Luka is the leading bakery-confectionery company in the Republic of Srpska. The company is engaged in the production of all kinds of bread and pastry, cake production, ice cream production and sale of raw materials, decorations, machinery and equipment for bakery, pastry and catering.
Task: The task was to redesign their bread/pastry label and bread bags design.
Solution: The major problem for the label that needed a solution was implementing the label size for the smallest product in their range that could work across all products. The second thing to think about was adjusting the size and creating the shape to fit the label that has the most content information. The third part was updating label design and creating bag designs based on it to keep consistency.
Limitations were a high sense of legal issues but we managed to create a final solution that covers everything and has the traditional feeling they wanted to achieve.
Color: We kept gold and black which are the main brand colors and added one more to represent each different section of products. There are nine products in the line, three for each color.