Design: Voronoi Design Co
Project Type: Concept
Location: Samara, Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Monkfish Brewery ordered an overall concept design, architecture of the brand line-up, names of sorts of beer, and individual design of each beer label. Apart from designing the labels, we’ve also created an overall concept for the brand, names of sorts of beer, an architecture of the brand line-up, and common strategy of the visual appearance of packages. We’ve created a unique illustration for each sort of beer, filling it with riddles and meanings. The pictures are interesting to examine, each one of them is full of immersive subtle details. We’ve chosen a transparent basis for labels to create the effect of waves in the background of the illustration. The shape of the wave is unique for each direction and taste.