The Park Hotels – 50 years Gift Box



Agency: Smudge Design Studio
Graphic Designers: Rhea Raphael, Vipin Nair
Creative Director: Charles E
Project Type: Produced, Commercial Work
Client: The Park Hotels
Location: Chennai, India
Packaging Contents: Indian confectioneries
Packaging Substrate / Materials: Paper Board
Printing Process: Foil Stamping

The Park Hotels, pioneers of luxury boutique hotels in India turned 50 recently, kicking off a year-long celebration.

In the spirit of this milestone, our goal for their Diwali season’s hamper was to design a gift box reflecting the festivities. This box stays true to the brand’s black and gold theme, with a black velvet and metallic gold base and a laser cut sleeve.

A dynamic construction, this three – tiered structure is gold foiled with edgy linear graphics depicting everything Diwali (the festival of celebration and light).

What’s Unique?
A Dynamic three-tired structure. A base made of black velvet paper and metallic gold paper. Gold foiled graphics. An embossed, foiled logo on a laser cut sleeve.