Verga – Handmade Dough

Design: Aspa Chroneou | Brand Identity Design
Project Type: Produced, Commercial Work
Client: Paradosiaki Zymi
Photographer: Yiannis Kostavaras
Food Stylist: Panos Liontis
Print: Metron Pack
Location: Greece
Packaging Contents: Pastry
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Offset

Paradosiaki Zymi is a continuously growing family business, since 1981, in the field of homemade dough products. We were commissioned to design their own brand and packaging, under the name “VERGA”, a traditional thin wooden rolling pin used to open dough. Their aim was to create premium products, without additives and preservatives, with influences from greek tradition. The modern consumer can easily discover both classical and special flavors with a traditional character. After all, we all grew up with our grandmother’s pies!

The aroma of homemade… daily on your table!