Icolori Hair Dye

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Design: Juan Carlos Nieto
Project Type: Student Project
School: ELISAVA
Course: Packaging Design Master
Tutor: Pati Nuñez
Location: Barcelona
Packaging Contents: Pigment dye
Packaging Substrate / Materials: Paperboard
Printing Process: Digital printing

Design proposal for Icolori, the market’s first natural pigment based hair dye, with two color ranges, the Naturali range and the Vibranti range. The design seeks to convey the values of the product, which are innovation, craftsmanship and ecology.