Design: Paradox
Project Type: Produced, Commercial Work
Client: Lia
Location: Baku, Azerbaijan
Packaging Contents: Wearable Device
Packaging Substrate / Materials: Carton, paper, HDPE
Printing Process: Offset Print

Lia is a wearable device along with its mobile application that helps people gain a habit of a good posture. Paradox developed a bespoke packaging design which extrapolates brand elements from Lia’s visual identity. The initial line of packaging includes two boxes — man and woman versions.