LIEN Packaging for VIP Cards

Derrick Lin


Agency: Lansid Design Studio
Creative director: Jin-Lian, Hsiao
Project Type: Produced, Commercial Work
Client: LIEN Packaging for Vip Cards
Location: Taichung, Taiwan
Packaging Contents: VIP Card
Packaging Substrate / Materials: Paper
Printing Process: Stamping gloss gold and silver, spot varnish

LIEN International Consulting Company mainly serves people from all walks of life, combining marketing and communication into an art, guiding each professional’s characteristics to market themselves.

We introduce LIEN’s corporate philosophy into the entire identification design in a golden ratio. When customers face difficulties and problems (A), professional analysis (B) on LIEN marketing provides customers with the solutions (C). The intersected area (C) of the concentric circles (A) and (B) stands for the “Interpretation Communication” between the “LIEN” and the “Customer”.

Finally, the Phillips screws are added to strengthens the symbolic imprint of the entire brand and symbolizes both the importance and the balance of LIEN.

In the color application, we center on the style of the company’s leading person to extend the recognition color of the brand. In the usual black suit style, the faded bright colors express a simple and calm unique atmosphere.

What’s Unique?
The VIP card design has a simple and uncommon visual sense, which helps to establish credibility. The overall sense uses the concentric circle structure of the LOGO to form an auxiliary pattern, which symbolizes the process of working together to become a professional lecturer in LIEN.

Being a professional speaker is not easy, so when you complete the course, we use the most intensive cross of the brand logo on the card to express the concept of a unique profession.

On the surface of the card, there is a matte texture. It is mapped on the auxiliary pattern through different viewing angles and environments. When shaking it, you will be reminded with the feeling of the hard-won course.

The envelope design of the VIP card is not so simple, meaning that everyone has clothes that suit her/him well. Not every style of clothing is suitable for every person. The design of the envelope calls for the spirit of finding the best clothing that fits you.