Agency: Afterhours
Fruit Illustration: Sandy Hunt
Project Type: Produced, Commercial Work
Client: Danone Indonesia
Location: London, England
Packaging Contents: Fruit infused waters
Packaging Substrate / Materials: Plastic

Following a repositioning and reformulation, a relaunch of the Vit Levite sub-brand for the Indonesian market in order to bring to life the new product promise and experience in a lighthearted and inspiring way.

The new identity focuses on conveying the multi sensory qualities of the blend, its refreshing character and the sense of emotional uplift that it delivers. The ingredients were put at the heart of the execution which features a dynamic composition of the fruit and botanical ingredients which appear to be interacting with the product through clear label printing.

The Levite sub-brand logo has been redesigned to project more personality and jauntiness. A further expression of the emotional lightness in both it’s name and the product experience.