Design: B:WATER Agency
Project Type: Produced, Commercial Work
Client: Cárnicas Avícolas Calatayud
Location: Logroño, Spain
Packaging Contents: Chicken
Packaging Substrate / Materials: Cardboard, string
Printing Process: Offset
In response to new consumer trends demanding increasingly healthy and dynamic ways of eating, Cárnicas Avícolas Calatayud has brought to the market Chef Ideas, a range of chicken roasts made up of 5 references, so not having time is no longer an excuse, as they are ready to heat and eat.
Their innovation product packaging ensures they stand out on the shelves. The graphic image of the brand has been developed under the concept of “eat healthy, eat well” since the product is made with traditional recipes, with no preservatives or additives. The materials used, matte-finish cardboard and string, reinforce this concept.
The window through which the product can be seen is egg-shaped, which makes good sense as they are chicken products. Likewise, the pun is with the product name, Chef Ideas and the egg, as the origin of a great idea. Distinctive packaging for an innovative product.
The whole-roasted chicken is a handy bag carried by the handle, showing the brand and the product at all times. This project developed by B:WATER has just won Gold at the 2019 Best Awards for Food Marketing, Spain.