Good Boy Dog Food

Derrick Lin


Design: Zoey Buck
Project Type: Student Project
School: Ball State University
Location: Muncie, USA
Packaging Contents: Subscription Box
Packaging Substrate / Materials: Recycled Cardboard

This subscription box was designed to connect to the Millennial Dog owner. I created the packaging to fit with the branding and connect with the desired consumer by using trendy colors and fun patterns on the inside. I kept the outside of the box simple as to not draw too much attention to it on someone’s doorstep. The top of the box features an illustration of two dogs within a yin yang symbol which is a part of their logo and used throughout their identity.

The brand’s main goal is to provide dog owners with a simple way to give their pups a tasty snack that is also nutritionally good for them. To fit with the brand’s goal of providing something good and balanced, I designed this box to be made of completely recycled cardboard.

What’s Unique?
It’s use of pattern and illustration and use of recycled materials is what makes this subscription box unique.