Hype Energy Drink

Design: Aditya Tupe, Chhaya Joshi
Project Type: Student Project
School: Srishti Institute of Art Design and Technology
Course: Industrial Design
Location: Mumbai, India
Packaging Contents: Energy Drink
Packaging Substrate / Materials: Aluminium Can, Sticker, OHP Sheet
Printing Process: OHP Printing

This a packaging and branding project. Done for the brand named HYPE – as an energy drink. We created Indian Flavours and Model Renders for the same. The printing required for this project was done on sticker paper and OHP (transparent) Sheets.

What’s Unique?
The drink’s packaging is divided into two parts:

1. Sticker Paper (Base Packaging Print)
2. OHP Sheet (Frontal Print)

The print on the OHP sheet in sync with the base packaging print acts as a game to pass your time