Project Type: Produced
Client: North Uist Distillery Co.
Location: Glasgow, Scotland
Packaging Contents: Spirits – Gin
Packaging Substrate / Materials: Glass bottle. Cardboard gift box
Printing Process: Foiling. Embossing
Glasgow design studio Jamhot has launched a new brand for Scotland’s North Uist Distillery Co.
Based on the Hebridean Island of North Uist, the distillery has been founded by local duo Jonny Ingledew and Kate MacDonald to produce some of Scotland’s finest spirits. Having grown up on the island, and progressed their careers on the mainland, the ambitious young couple are returning to their Hebridean home to bring new jobs and opportunities to North Uist with the launch of their new venture.
The distillery, the first ever legal one on the island, launches with Downpour Gin – a Scottish Dry Gin with bold citrus & spice flavours born of natural island botanicals that drench you in island flavour.
Following the launch of their Gin range, the distillery begins their journey to create some special Scottish Single Malts as they construct a brand new purpose built Whisky distillery.
Jamhot collaborated with the distillery founders to develop the new brand strategy & positioning alongside the developing design & copy for the distillery and Downpour Gin launch materials including packaging, website, digital assets and launch campaign.
Taking inspiration from the distillery’s beautiful Hebridean surroundings and use of natural island ingredients, the brand is based on simplicity, plain speaking, quality materials and punches of colour and flavour.
Craig Laverty, Creative Partner at Jamhot commented – ‘This has been a dream project to work on. Getting to develop a distillery brand from scratch, in partnership with the amazing founders who put their full trust in us creatively, has been an incredible experience. We wanted to use design and words to convey the special feeling you get when visiting the stunning Scottish Island and reflect the quality products the duo are producing – giving Kate & Jonny a strong brand with which to grow the distillery going forward. It’s been an exciting process and we’re delighted to launch it to the world.’
The distillery is the first ever legal one of the Scottish Hebridean island of North Uist. The downpour name and pattern is based on the heavy rainfall experienced in the island, and also reflects the strong bold flavours within the gin