Pasta Primavera

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Design: Adam Afzali
Project Type: Student Project
School: Pratt Institute
Course: Product, Environment, Material
Tutor: Michael Gerbino
Location: Brooklyn, New York
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Today, you can find lots of different pasta brands at the store, but none of them are actually engaging. Pasta Primavera is a hypothetical brand which brings a fun and playful energy to every meal. Each box contains it’s own unique sense of characterization. Making the box into characters helps the buyer connect with the audience in a powerful way.

What’s Unique?
Each box has it’s own character. The boxes are collectible items. Can you collect them all?