Roggio Del Filare

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Agency: Spazio Di Paolo
Designer: Mario Di Paolo
Project Type: Produced
Client: Velenosi
Location: Ascoli Piceno, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper, foil

Roggio Del Filare is an historical wine produced by the Velenosi winery and it is inspired by a poem named ‘They Plough” written by Giovanni Pascoli, that says: “in the field, where in the row some red leaves gleam…”

Starting from the winery’s previous label characterised by an illustration of the vine frond crossed by diagonal beams of light, Spazio Di Paolo developed a unique project of restyling. The sun represents the protagonist of this scenery and enlightens the bottle structure composed by a beam of light sculpted in the glass that goes from the upper part of the bottle to the enveloping label. The rust colour of the foil evokes the warm tones of the row during the harvest period. The packaging minimal composition transforms the most important wine of the winery in a sculpture-bottle.