“Throw me away” eco calendar



Design: G.Bruno agency
Copywriter: Aleksandr Kizik
Designers: Vadim Abdrazakov, Ivan Pivovarov
Project Type: Self promo, produced
Location: Saint-Petersburg, Russia
Packaging Contents: Peat calendar
Packaging Substrate / Materials: Cardboard, paper
Printing Process: Screen printing, laser cutting, digital printing

The calendar was created not only for the benefit of the mankind, but also for the benefit of our fragile planet. Thanks to a unique technology developed by us each calendar sheet is made of peat, the material that fertilizes the soil.

At the end of each month the calendar sheet is sent not to a trash, but to serve the nature. It can be thrown into the park under a tree, in the garden of your grandmother, in a field of wheat or in a pot of a houseplant.

Measuring on the calendar the course of your life you can create a new life on the planet and help it carry the burden of humanity as long as it possible.