Aktual by Danone

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Agency: R Agency
Junior Art Director: Alisa Mezhenska
Creative Group Head: Dima Liutyi
Designer: Arman Enokyan
Senior Account Manager: Maria Ursta
Danone Senior Brand Manager: Rybchenko Viktoria
Danone Junior Brand Manager: Bondarenko Kateryna
Project Type: Produced
Client: Danone
Location: Kyiv, Ukraine
Packaging Contents: Dairy Product
Packaging Substrate / Materials: Plastic

Aktual by Danone is an extraordinary lactic drink. So it needed extraordinary redesign to differ among all the competitors on the milk shelves.

Surrealistic multicolor illustrations show that “Aktual will refresh you in any, even the weirdest, situation.”

The cover is filled with various features such as “guide on daily refreshment”, so that people could view it on the way to the cashier, or even post it on the Instagram.