HASK Weightless Waters Collection



Design: Kristen Kobylarz
Project Type: Produced
Client: HASK
Location: New York, NY
Packaging Contents: Shampoo, Conditioner, Leave-In Spray
Packaging Substrate / Materials: Plastic bottle
Printing Process: Flexo

HASK is branching out from their long-established “exotic oil” centered ingredient stories to include a Weightless Water collection that is perfect for warm weather. On-trend colors, fragrances and an emphasis on the clear formulas give the collection a fresh new perspective for the brand, which has traditionally used amber brown bottles and classic ingredients.

The Coconut Water formula keeps hair soft, healthy and bouncy by leaving it clean and light, while the Cactus Water formula keeps hair hydrated all day without excess oil or build-up. Free of harmful ingredients like sulfates, parabens, phthalates, gluten, artificial colors and drying alcohol – hair is gently nourished and moisturized without being weighed down.