Design: Litara Ung
Project Type: Student Project
Location: Melbourne, Australia
Packaging Contents: Homeware
Packaging Substrate / Materials: Recyclable Paper
Printing Process: Digital Printing
HEIM is a hypothetical Icelandic luxury brand that specialises in making homeware products using volcanic rocks.
This packaging design includes a luxury teapot and a booklet that outlines the origin of the brand. This packaging is also created using 100% recyclable materials.
The colours I’ve chosen for the brand identity were grey and black which was inspired by the landscape of Iceland and the volcanic material itself. The outer box wrapped in a grey paper stock radiates the brand’s long and rich heritage. The simplicity of the packaging design conveys luxury and class. To compliment the grey tones, black was used for the inner box that gives a contemporary feel to the brand and the packaging.
Specialised paper stock was used to represent the geographical nature of Iceland. The overall aesthetic of the packaging is very clean and modern which will help it stand out from the others.