Derrick Lin


Agency: Making Sense Studio
Designers: Deividas Sliazas, Alina Vengalyte
Project Type: Produced
Client: Klaipedos Duona
Location: Klaipeda, Lithuania
Packaging Contents: Bread snacks
Packaging Substrate / Materials: Plastic bucket
Printing Process: Flexography with UV varnish

JSC ‘Klaipėdos duona’ came to us with new product of dried bread snacks. Two different types of bread snacks made from dark half-rye bread and white rye bread with sunflower seeds. Totally 6 different flavour tastes. Unique products with delicate production technology of thinly sliced dried bread slices coated with spices without any cooking in oil. The snacks contain no flavour enhancer E621 and no genetically modified substances. It’s a healthy product with rich source of fiber. Our task for this project was to create new brand identity, brand symbol and packaging for all 6 flavours which should stay suitable for both young and old generations but at the same time to grab buyer attention.