MANE CLUB focuses on connecting with consumers through relatable emotions, social media-like messaging and high-performance formulas.
Inspiration: Inspired by Indie, prestige and brand.coms that push the envelope with packaging, attitudinal verbiage and meme culture. Motivated by the current generation of female empowerment, MANE CLUB seeks to disrupt the mass market haircare category and fills the white space in mass market haircare for a performance driven brand that brings the consumer in via product selection, aesthetic and messaging.
Product story: The collection features performance and package-driven stylers and treatments designed to offer the millennial consumer products they can relate to, wear and share. Each product is created to evoke an attitude and provide the stylish look that goes with it.
Free of: sulfates, parabens, phthalates, gluten and artificial colors.