MOCO Cold Press Juice

Derrick Lin


Design: C’est Design
Founder & Creative Director: Ploy Lumthong
Project Type: Concept
Location: Bangkok, Thailand
Packaging Contents: Cold Pressed Juice
Packaging Substrate / Materials: Plastic Wrap
Printing Process: Digital Printing

Our Client from Monaco wanted to re-design the cold-pressed juice label in early May 2019.

As the brand “MOCO” is from Monte Carlo, we had the idea of borrowing the gimmick from the casino Monte-Carlo to represent “Fun” and “Luxury”. Started by playing with the poker card symbols : The Heart, The Ace, The Spade and The Diamond combined with the product names. We finally came up with the fresh unique looks to represent the new MOCO labels to the customers.