SALROC Premium Sea Salt

Posted on

Derrick Lin


Design: Nella Wong
Project Type: Student Project
School: RMIT University
Course: Bachelor of Design (Communication Design)
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Sea Salt
Packaging Substrate / Materials: Paper, Aluminium Container
Printing Process: Digital Printing, Spot UV

SALROC provides quality sea salt ethically sourced from the Great Barrier Reef, one of the world’s natural wonders located off the coast of Queensland, Australia. Sold only at major Australian airports targeting tourists all over the world, a portion of proceeds will go towards the conservation of the Great Barrier Reef.

The unique form of packaging is inspired by the natural flower-shaped coral polyps; with patterns incorporating intricate monochromatic hand drawn illustrations contrasted by the vibrant hues of coral and blue. Inside it, is a reusable aluminium container where the sea salt is stored.

What’s Unique?
The unique structure of the box will bring a strong shelf presence targeting tourists visiting Australia to purchase them.