Swan Valley Wines :: EXTENT

Agency: ANARCHY SCD
Design & Production: Aron Dobrowolski
Project Type: Produced
Client: Swan Valley Wines
Location: Baskerville, Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, glass
Printing Process: Flexography

The follow up to the very successful 2014 EXTENT GSM is this stunning range of naturally fermented, preservative free wines; just as wine would have been made a millennia ago. The labels reflect the quirky, whimsical nature of producing wines with minimal interference, but with a careful craft and watchful eye.

To maximise cost-effectiveness the labels re-use the existing dieline of the 2014 GSM, and retain the use of common plates with only a black plate change for the varietal. The range also continues the use of metallic gold and flouro inks while the Syrah Nature features both gold & silver inks for an ultra-premium look.

What’s Unique?
Printed on matt paper wine label stock to aid in both visual and textural appeal, the labels also reflect the natural aspects of the contents. No artificial additives or alterations – so paper labels was the obvious choice. The custom made dieline encapsulates the trademarked Swan Valley ‘crest’ shape on top and a postage stamp style franking along the base. Not shown are back labels that provide additional legal mandatories and explanations of the winemaking process.