Agency: ANARCHY SCD
Design & Production: Aron Dobrowolski
Project Type: Produced
Client: Swan Valley Wines
Location: Baskerville, Australia
Packaging Contents: Wine, glass
Packaging Substrate / Materials: Paper
Printing Process: Flexography, Foil stamping
A distinct range of labels that represent the terroir of the region. The background of the labels features a topography with the Swan River running through the upper left, with the winery positioned directly behind the crest. The crest features the trademarked Swan Valley Wines shield device, the SVW logo and Black Swan silhouettes (as used for decades), and stripes drawn from the winemakers’ family name. The varietal features more prominently than the brand, as this is all about letting the wine speak for itself. Natural, minimal intervention and mouthwatering.
A custom curved dieline wraps the bottles as nature-inspired colours grab the eye. Metallic inks are used in the crest with a dark-silver foil to contrast the matt paper label stock. Not shown is the matching back labels which feature legal mandatories as well as information on the winemaking process and tasting notes.