The Source – Sea Salt Flakes

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Design: Ho Yee Amber Tang
Project Type: Student Project
School: RMIT Univeristy
Course: Bachelor of Design (Communication Design)
Tutor: Renato Gallina
Location: Melbourne
Packaging Contents: Sea Salt
Packaging Substrate / Materials: Paper, Organic Cotton Drawstring Bag
Printing Process: Digital Printing

The Source is a unique sea salt that is made from sea water off the Great Barrier Reef. These Sea Salt Flakes will only be sold at major Australian airports and will target tourists from all over the world who visit Australia.

The colours that are chosen specifically for this packaging is inspired by the fresh salty scent that the sea breeze gives out. To create the texture salt, little specks are incorporated into the coral illustrations. A natural feel like then created. Also, The size of this packing is created to be more compact so that it would make a souvenir for tourists to travel around with it.

The front of the packaging is designed to be more simple and clean so that it would stand out in the midst all of the products on the shelves in the airport. Once the packaging has the caught the eyes of the tourists, they would then see the colourful corals on the side of the packaging .

What’s Unique?
The unique part of this packaging would definitely be the stages of going through this little journey with it.

Firstly, when the simplicity catches the tourists’ attention, they would pick it up and look at it. Then, they will see the colourful patterns on the side of the packaging and he best part is … the pattern doesn’t just end there but it creeps all the way inside of the packaging!