Dr.Beckmann – Laundry Fragrances

Derrick Lin


Design: Serviceplan Design Hamburg
Project Type: Produced
Client: Delta Pronatura Dr. Krauss & Dr. Beckmann KG
Location: Germany
Packaging Contents: Laundry Fragrances
Packaging Substrate / Materials: Plastic

Development of a unique packaging design for the introduction of the Subrange laundry fragrance with the Dr. Beckmann brand.

Dr. Beckmann stands for stain removal and performance.

The challenge was to emotionally boost the brand and achieve a positive push back effect for the overall Dr. Beckmann brand.

What’s Unique?
With the new Subrange laundry fragrance, we have developed a design that performs within the new category of laundry fragrances and plays the codes, but contributes to the Dr. Beckmann brand and develops it even further.