Our latest project comes from a well understand of brand values of a Portuguese healthy snack brand, Fruut. The idea was to inspire happiness an fun while eating healthy among the kids. We created a figure, not animal, not monster, but something that appeals to the infinite imagination of the kids.
The vivid yellow inspires creativity, happiness, imagination, and at the same time, it makes the packaging pop out of the shelves on retail making it a very successful product on sales. We also made sure the illustration had the most details as possible so the creature would look alive, awake and happy eating this healthy snack!
Vivid colors and hand drew illustrations of the creature give the snack a feel that represents the natural ingredients inside and the feeling of happiness enjoying it.