Design: d’front – Branding & Design Agency
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Dried Fruit
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
In order to respond to constant market developments and also to facilitate the process for consumers to transport snacks everywhere, Fruut decided to invest in the change of packaging.
The new packaging features more vibrant colors and a more contemporary image.
The strategy went through a reaffirmation of the naturalness of these brand snacks, which are made with only one ingredient and, thus, more aligned with both national and international markets investments.