Kids be like

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Design: d’front – Branding & Design Agency
Location: Portugal
Project Type: Produced
Client: Fruut
Product Launch Location: Portugal
Packaging Contents: Dried apple
Packaging Substrate / Materials: Plastic, Aluminium
Printing Process: Digital printing

We created a “cool” packaging character for Fruut with a fun approach where our main focus was on today’s youth and their moment of consumption.

With a simple and modern graphic style, through the product itself we created an approach that easily unfolds to the various activities that kids are passionate about and make them feel cool and “grown up” – social networks/selfies, skateboarding and music.