Juan Salvador Aravena

Santiago, Región Metropolitana, Chile

Non is a wine brand inspired by space exploration and the idea of transcending boundaries. It represents infinite curiosity, discovery and the connection between the earthly and the cosmic. Its name, “NON”, comes from the Latin word meaning “NO”, evoking the limit that is rejected to reach the unknown.

The design presents a futuristic and conceptual style that combines carefully integrated graphic and visual elements, reinforcing the thematic coherence between aesthetics and narrative.

The dynamic position of the astronaut gives us a main focus, which is able to capture a movement that evokes lightness and exploration. His posture seems a visual metaphor of reaching new horizons. The logo is bold in character, evoking the intersection of a star with orbits, over a geometric perspective of converging lines, representing the sensation of depth and spatial dimension.

With an elongated and elegant bottle, with a solid base that ensures stability. Its design is complemented by futuristic details, such as the closure and its textured metalic silver finish, inspired by the panels of a spaceship.