Cali Squeeze – Flavored Beer Packaging Design

ABOUT
This is a student project focused on the packaging design for Cali Squeeze, a fruit-infused craft beer by Firestone Walker Brewing Company. The project captures the brand’s vibrant and playful identity, blending bold fruit flavors with the relaxed and adventurous spirit of California’s beach culture.

CONCEPT
The design concept embraces a “Retro Revival” theme, inspired by California’s sunshine and coastal lifestyle. It incorporates bold, bright colors and energetic illustrations to reflect the fresh, fruit-forward flavors and dynamic personality of the brand.

SOLUTION
The packaging features eco-friendly materials, such as recyclable cans and sustainable multipack carrying cases. Vibrant color palettes, retro typography, and coastal-inspired graphics highlight the beer’s unique fruit flavors and carefree, beachside vibe.

TECHNIQUE
The design employs gradient color schemes, bold typography, and layered illustrations to create a dynamic, nostalgic aesthetic. Sustainable printing methods and materials ensure the packaging aligns with modern eco-conscious consumer expectations.

UNIQUE FEATURES

Bold Fruit Representation: Each flavor is vividly represented with its own unique color scheme and illustration style.

Retro Aesthetic: The packaging captures a sense of nostalgia while remaining fresh and modern.

Eco-Friendly Materials: Recyclable cans and cases reflect the brand’s commitment to sustainability.

RESULTS
The final design successfully communicates Cali Squeeze’s fun and refreshing brand identity while appealing to young, active, and style-conscious consumers. The retro-inspired visuals and sustainable packaging solutions enhance the product’s premium and vibrant image, ensuring it stands out on the shelf.