Starbucks – Home Appliance Packaging

ABOUT
This is a student project focused on designing eco-friendly home appliance packaging for Starbucks. The project aims to extend Starbucks’ iconic brand identity into the realm of household products, blending coffee culture with everyday living. The packaging emphasizes sustainability, functionality, and aesthetic appeal, aligning with Starbucks’ commitment to environmental responsibility and innovation.

CONCEPT
The design concept revolves around incorporating Starbucks’ brand elements, such as coffee-inspired tones and green themes, into sleek and modern packaging. The goal is to create a cohesive product line that reflects Starbucks’ dedication to quality and sustainability while enhancing the unboxing experience for customers.

SOLUTION
The packaging is designed with recyclable materials and minimalistic layouts to reduce environmental impact. Subtle Starbucks branding is integrated into the form and graphics, ensuring instant recognition. A balance of earthy tones and modern finishes reflects the brand’s coffeehouse ambiance and commitment to eco-conscious practices.

TECHNIQUE
The design uses sustainable substrates such as recycled paperboard and water-based inks. Precise die-cutting and folding techniques ensure durability and easy assembly, making the packaging both functional and elegant.

UNIQUE FEATURES

Eco-Friendly Materials: Packaging is fully recyclable, aligning with Starbucks’ sustainable goals.

Cohesive Brand Integration: Subtle yet recognizable Starbucks elements are incorporated, enhancing the overall appeal.

Modern Aesthetics: The minimalist design captures the sleek and stylish essence of Starbucks while maintaining functionality.

RESULTS
The packaging creates a seamless blend of Starbucks’ coffee culture with practical home appliances, leaving a lasting impression on environmentally conscious consumers. It successfully positions Starbucks as a lifestyle brand that extends beyond coffee, promoting sustainability and modern living.