TARERK wine – branding and label design

In the sphere of winemaking, where craftsmanship meets with creativity, TARERK emerges as a testament to the artistry of winemaker Silva Atoyan. Translated as “Passion” in English, TARERK embodies the belief that every drop of wine, crafted with the same technique, carries its unique symphony of flavors – a sentiment rooted in the absence of repetitive “styles” in the winemaking world.

“Winemaking is an extension of self. It’s a profound connection with the purest elements of nature – soil, water, air, and sun. Wine, in essence, is born from these elemental ingredients, elucidating why grape varieties cultivated in diverse geographical conditions result in wines with distinct tastes,” expresses Silva Atoyan, the visionary founder and winemaker behind TARERK wine.

At the heart of TARERK’s visual identity lies the inverted triangle, a symbolic cornerstone of our wine label. The label’s imagery comprises triangles of varying sizes, portraying the dynamic weave of wine creation. It embodies the components’ harmonious dance, the nuanced processes in nature and at work, reflecting the very ideals that guide our winemaker throughout the wine-making journey.

In the realm of passion-fueled creation, clarity gives way to a process laden with symbolism. There are no distinct images within the passionate journey, no explicit statements; instead, a myriad of symbols intertwines, each resonating uniquely with every individual.

From the essence of man and woman to the elements of nature, from the dedication of work to the pulsating energy, every dimension of the process mirrors life itself – this is TARERK.