Bauxa: A New Line of Chocolate Bars from Mallorca

ABOUT

The Bauxa project was conceived to introduce a new line of premium chocolate bars that not only delight the palate but also offer a full sensory experience, drawing inspiration from the essence of Mallorca. The brand’s concept revolves around a vibrant celebration of the island’s rich flavors, transforming the enjoyment of chocolate into a multi-sensory journey. Bauxa aims to reflect the cultural, natural, and artisanal wealth of Mallorca, merging tradition with a contemporary twist.

Bauxa is more than just chocolate; it’s an invitation to experience the island of Mallorca through its flavors, textures, and aromas. The chocolate bars are crafted to evoke the island’s rich landscape, celebrating its agricultural and culinary traditions. Each bar is designed to be a journey that awakens emotions, memories, and senses, creating a deep connection between the consumer and the Mediterranean environment that inspired it.

The product line is built on values such as flexibility, sustainability, and authenticity. Bauxa’s commitment to using natural, high-quality ingredients aligns with its core philosophy of creating a product that respects both the environment and the heritage of Mallorca. By offering a range of flavors, each bar encapsulates a different facet of the island’s essence, while maintaining a consistent commitment to sustainability and artisanal craftsmanship.

SOLUTION

The visual identity of Bauxa was designed to reflect the brand’s deep connection to the island while embracing a modern, versatile aesthetic. The graphic design is rooted in traditional artisanal values, yet it adopts a contemporary look that speaks to a broad audience, balancing tradition and innovation.

The chosen typography for Bauxa is modern, robust, and rustic, with strong, organic forms that evoke both the handmade craftsmanship of Mallorca’s traditional chocolate making and the brand’s dynamic, bold approach to premium products. The typography is expressive and authentic, giving the brand a distinctive, memorable character that invites exploration and engagement.

The Bauxa logo is simplified through the use of a stylized “X,” which becomes the central visual signature of the brand. This letter not only connects directly to the name “Bauxa” but symbolizes the intersection of different flavors, cultures, and experiences that the brand encapsulates. The “X” also serves as a seal of authenticity, providing a clear visual identity that reinforces the brand’s uniqueness.

The color palette was carefully selected to reflect the soft, natural tones of the Mediterranean landscape. Warm hues such as terracotta, turquoise, olive green, and golden shades were chosen to create a sophisticated, harmonious, and inviting look. These colors evoke the tranquility of the island while also conveying the rich, fertile soil and Mediterranean sunshine.

Textures play a vital role in the packaging design, as they add depth and tangibility to the brand’s identity. By incorporating textures reminiscent of wood, stone, or ceramic, the packaging evokes the natural materials of the island, reinforcing the brand’s artisanal heritage. This tactile experience extends beyond the flavor to include the visual and physical aspects of the product, creating a multi-sensory engagement for the consumer.

The design also reflects Bauxa’s commitment to sustainability. The packaging uses 220-gram recycled paper, chosen not only for its quality but for its minimal environmental impact. The fold-over die-cut packaging eliminates the need for adhesives or additional materials, further reducing waste. The use of offset printing and local production in Mallorca ensures that Bauxa’s manufacturing process is ethical, sustainable, and supports the local economy.

RESULT

The final result of Bauxa’s design process is a product that stands out visually and conceptually. Every detail of the design, from the logo to the packaging and typography, has been carefully crafted to evoke the essence of Mallorca. The product is not just a chocolate bar; it’s an experience, a journey into the heart of the island.

The packaging design offers flexibility, allowing the brand to grow and adapt with ease while maintaining a strong, unified visual identity. Each flavor in the Bauxa range has its own distinct visual representation, with variations in color and texture that reflect the unique qualities of each bar. However, all the products share common elements that tie them together, ensuring that the brand maintains a cohesive look and feel across its entire line.

The flexibility of the design also allows Bauxa to innovate, launching new flavors or limited-edition products while ensuring that each addition to the range feels like a natural extension of the brand’s core values and aesthetic.

Bauxa’s commitment to local production is a key element of the brand’s philosophy. By working with a local printing press in Mallorca, Bauxa not only supports the regional economy but also ensures that the production process is as sustainable and ethical as possible. This focus on local craftsmanship further enhances the authenticity of the brand and reinforces its connection to the island and its traditions.

The identity and packaging design of Bauxa create a distinctive, premium experience that resonates with consumers on multiple levels. The product is an embodiment of Mallorca’s natural beauty, artisanal traditions, and modern sensibilities. Bauxa is more than just chocolate—it is a celebration of the senses, a fusion of tradition and innovation, and a true reflection of the Mediterranean spirit. With its strong visual identity, sustainability focus, and local roots, Bauxa is poised to be a brand that not only stands out on the shelf but also connects with consumers who seek authenticity and quality in every bite.